Like other food businesses, Bakeries have recognized the importance of having an online presence in the market to reach a wider audience. Your website is the first interaction of users with your business online. And the first look is crucial to turn your casual visitors into loyal customers.
Thus, your bakery website design must be enticing and visually appealing to boost the traffic and, eventually, increase sales. The blog discusses 10 best bakery websites to get inspired for your own bakery business. The blog also covers the essential features to include in your online bakery website.
Once you are inspired, the list of top 5 bakery website templates will help you turn your vision into an intuitive website. So, read on and imagine your website in the top-ranking bakery websites.
What are the essential elements to look for in a bakery website?
A bakery website should focus more on the product enabling users to learn its details. In addition, high-resolution images work well as users can clearly see the baked goods and easily choose what to order. Also, ensure your cake shop website design is mobile responsive as many users like to order through their phone.
Here is a list of the elements to include in a bakery website-
Use high-definition images
Use bright colour palettes
Include Brand Story
Social Media Integration
Call to Actions
Showcase awards and accolades
Easy Navigation
Item details like allergens or expiry dates.
Blog section for recipes and tips
These are the key elements that will leave a lasting impression on your customers, making them return. Do you wish to sell your baked goods online? An online bakery ordering system can help you get started online within minutes. The ordering system covers all the essential features to help you get maximum returns on investments.
The first name in our list of Best bakery websites is Lost Larson in Chicago, IL. The bakery is famous because it specializes in long-fermentation baking. The website uses a minimalist and clean design following its traditional craftsmanship. They blend unique illustrations in their bakery for a modern approach. The bakery operates in two locations- Andersonville and Wicker Park. The online stores of Lost Larson Bakery are well-branded, with high-definition images of their delectable baking items. The website design captivates the website visitors.
Established in 2006, SusieCakes bake delicious cakes with their time-honoured recipes. Located in Austin, Texas, the bakery delivers its services nationwide. The website takes a classy approach to showcasing its products and services. They have beautifully illustrated their brand story inspired by the real-life story of their CEO. The cake shop website design does a fantastic job of featuring its happy customers with an integrated Instagram feed section. The section displays the images from their customers with the @celebratewithsusie hashtag.
King Arthur Baking Company uses environment-friendly ingredients that they source responsibly. The bakery shop website design displays its products in a broken grid layout with bright colors. The website is easy to navigate, with detailed pictures captivating the attention of each visitor.
The famous Columbus bakery and coffee shop is known for its rustic-style baked items. The website grabs visitors’ attention with high-resolution photography enticing people to visit or order online. The content is simple with an easy-to-navigate website design. The bakery drives its revenue with digital gift cards allowing guests to redeem at any location for purchase.
Jilly Cakes, based in Orlando, uses a simple yet appealing design for its website. The website uses a static background showing its standard logo and Menu. The content scrolls over a background showing sprinkles giving users a satisfying experience. The website also has an Instagram feed section showing their customer stories with an awards and accolades section in the footer.
The bakery got the name Back door donuts as they started their journey behind a purple door in the parking lot of a supermarket. The website uses purple color illustrations to honour their beginnings capturing visitor’s attention. The bakery has now moved to a building that has run bakeries since 1948. The website tells its brand story with creative design and illustrations.
Salt N Sprinkles is on our list of best bakery websites. Its simple yet solid design style appeals to its users strongly. The Squarespace-powered website is a food blog that showcases vegan treats. The website home page features delectable close-up images of the baked items. Along with photos, visitors are guided by powerful Call-to-actions (CTAs) for newsletters and blog posts. The website is a classic example of a robust design with solid SEO and no fancy gimmicks.
The website showcases its products with hi-res photography collages. The bakery serves in five locations allowing users to choose the location with a dropdown menu. The page for each location has its independent brand under Jane with its own hero images and visuals. The brand’s flag logo unites each website in a single brand. The simple yet appealing design captures visitor’s attention.
Hovey & Harrison is a bakery website combining modern features and elements. The home page makes it apparent as it uses a next button to showcase the products and details instead of the traditional scrolling.
The colorful blocks and high-res images of the baked items are mesmerising, giving the eye a visual pleasure. The subtle use of animations to tell their brand story and how it works is pleasing. Overall the website delivers a fresh experience to users, unique from traditional websites.
Zak the Baker is the last but surely not least on our list of best bakery websites. The website uses a unique way to showcase its brand story to the users. The home page runs a full screen animated video the moment a visitor lands. The refreshingly delightful video shows its owner Zak heading to work from the Miami harbour. In addition, the simple use of imagery with details to showcase the products balances the whole website.
Best Bakery Website Templates
Rivoli
Rivoli is an excellent example of a blog website for the bakery. The website supports long-form content where bakers can feature recipes or baking tips. The Squarespace-powered template allows customising colours, fonts, and image styles, allowing users to add as many categories as they like. The template does not support e-commerce or selling items. So, Rivoli can be an ideal choice if you want to create a website for marketing and brand awareness.
Fresh
The bakery website template by Shopify’s template is ideal for bakery owners looking to sell their products on the website. Fresh is an interactive template with customizable pop-up options and an online cart.
The cart in the sidebar enables customers to always see the items they have added to the cart. Users can customise the template with brand colors to give it a personalised look.
The template is also good for marketing, offering a dedicated section for longer-form content. This section looks like a blog page where users can add bakery recipes and tips.
Cupcake Shop
Cupcake Shop is a template with bright colours and impressive blocks to showcase products. The image slider on the home page grabs the immediate attention of users. Template owners can showcase their baked goods in the image slider and entice visitors to purchase. The menu pages also focus more on product images with a brief description and price. The owners can add details of each item, like best-before dates, etc.
Bakery by Wix
Bakery by Wix is a sleek and dynamic template ideal for a bakery website. The template offers animated sliders and parallax scrolling to engage users on the website for long hours.
The template offers customizable features like a location map and special offers bar. It also lets owners link their Instagram page in the navigation bar, enabling visitors to visit your socials from your website and back. It is a great way to enhance their social visibility.
The Menu page allows adding items in categories like occasion or flavour. Overall the template focuses more on products, so a great option for those looking to boost their sales.
Andaman
Andaman by Shopify is an excellent example of a simple bakery website template emphasising the products. The template has used white space and imagery properly, giving it a modern look.
The template also offers enough e-commerce features like detailed product listings and shopping cart pages, enabling owners to increase sales. The menu provides filters like price, best selling, and more to allow users to search for products quickly.
FAQs About Bakery Websites
Does a bakery need a website?
Yes, of course. Every business, whether a bakery or a cake shop, needs a website to showcase its products and services online. It is a great way to promote their products and services, boost sales, and stay ahead of the competition.
How to sell bakery products online?
Selling bakery products online needs a website or an online store. Here are the steps on how to start an online bakery to sell baked goods online.
Build an online store
Setting up an online bakery is easy with free cake shop website templates available online. Owners can also integrate a SaaS-based Food ordering system to start an online store for their bakery.
Create Product pages
The Next step is to showcase products on product pages through images and descriptions.
Integrate payment gateway
Owners can integrate multiple payment gateways to sell products online and get payments easily.
Market your store
Establish your presence on social media to market your baked goods and brand.
Conclusion
With an online website, bakeries can expand their presence outside their locality. They can serve a vast user base online and, thus, boost their visibility and sales. Enticing visuals, user-friendly interfaces, and unique elements help owners stand out. Bakery owners can also take inspiration from Pinterest and Instagram for their websites.
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