There are a lot of restaurants and catering services in every city and town. But how do you get your customers to order from your restaurant instead of the competition? This article discusses how the online food ordering system work and how it can help you take your online food delivery business to the next level.
Today, people live a busy life and do not have much time to visit restaurants or markets. They love to eat at home because they can quickly get fresh food and save money.
People can also order food online while working or watching Netflix or Bing. Thus, online food delivery system have become a prerequisite for restaurants to survive and grow in today’s competitive food industry.
Some prominent and popular food ordering apps in the food delivery industry are UberEats, Swiggy, Zomato, FoodPanda, Postmates, GrubHub, and Seamless.
95% of restaurant owners say running their business with advanced technology like an online food ordering system is more efficient.
Online ordering and deliveries are preferred by 70% of clients. In comparison, 63% of customers like ordering at home rather than going to restaurants with family.
So, with the above statistics, it is clear that your food delivery business needs an efficient On-demand food delivery application. If you still have doubts, read on.
But there are two ways to integrate on-demand food delivery applications into your business.
One is custom design and development, where you can develop the food ordering system from scratch. However, this approach requires a huge amount of budget and time.
The second approach is the SaaS-based food ordering system, where you can acquire the software without upfront costs. You can avail of the full range of features and services like frequent updates and 24/7 support for a minimal monthly subscription fee.
As a restaurant owner, which is better for you- third-party delivery service or restaurant own delivery system.
The average income per client for restaurants that use third-party delivery services is $121.29. However, restaurants offering their own delivery services earn $184.18 each.
Restaurants that offer their own delivery make more money because they can reduce their reliance on external delivery services by 10 to 30%
For restaurants handling their own delivery, revenue increases a little bit more quickly. By 2023, businesses with their own delivery services will see a gain in revenue per customer of roughly $12 as opposed to an $8 increase for businesses that rely on other delivery platforms.
How does Online Food Ordering System Work?
The online food ordering system provides flexibility to customers to order from their favorite restaurants sitting anywhere, anytime. The app also recommends or suggests meals to customers based on their food likings.
Let us see how the online food ordering system works in detailed steps:
Step 1: The Users can browse the restaurant menu and prices and then pick one for ordering from restaurant’s website or mobile app. Restaurant owners can make the digital menu highly attractive by adding high-definition pictures of food dishes.
Step 2: The customers can keep adding the food items they like into the cart. Once done, they can proceed with the payment to confirm the order. The on-demand food ordering and delivery app supports online payments through net banking, digital wallets, credit/debit cards, and also pay on delivery.
Step 3: As soon as the order is confirmed, the restaurant receives the order on the restaurant panel. The chef starts cooking to get the order ready for packaging and delivery.
Step 4: Once the meal is ready, the chef informs the delivery personnel by sending a delivery alert on the driver app. The driver receives the notification and picks up the parcel for hot and fresh delivery.
Step 5: The delivery driver checks the destination address on the driver. He can use the in-app navigation and map to see the directions to the location and deliver the food parcel on time.
Challenges in the Traditional Food Ordering System?
When you visit a restaurant, you check the menu to choose the dishes you want to order, and the waiter notes your order and passes it to the kitchen. Then the restaurant chef starts preparing your ordered meal. Once the food is ready, the chef has to call the wait staff to serve your order, and finally, you make payment.
The traditional food ordering method is time-consuming, requires more labor, and has more chances of errors and delays in serving food.
Suppose a customer places an order over a call. In that case, the restaurant staff has to take the order, the customer can’t see the menu, and it has more chances of miscommunication, and thus, poor customer experience.
An food ordering and delivery system helps restaurants overcome these challenges efficiently and offer customers a convenient and rich food ordering experience.
How to make Food Ordering & Delivery More Effective?
Every restaurant owner wants to impress their customers with their services to make them stick with them for the long run. If you wish the same, check out these simple tips to make the food ordering experience more profitable and exciting for your customers.
Utilize your food delivery system in the best possible way for your restaurant’s benefit. Read the detailed benefits of Online Food Ordering System for your Restaurant.
Tip 1: The online food ordering system uses artificial intelligence to study and record customers’ shopping behaviors and preferences. Based on their likings, it also recommends similar dishes or cuisines.
The restaurant owners can use this data to create personalized special offers and discounts for each customer to compel them to order more from you.
The restaurant owners can also wish customers on their birthdays and anniversaries and offer special day discounts.
Tip 2: The online food ordering app allows customers to share their feedback about the restaurant services, food quality, etc. Be quick and regular in reverting to customer feedback, whether it is a positive comment or negative.
Reverting to customer feedback helps you directly connect with your customers and know their choices- what they like and what not. You can appreciate customers for taking out time to share their valuable reviews.
If customers like your services, you can politely ask them to share or recommend your restaurant with their colleagues, friends, and family.
You can revert to complaints with a humble sorry and a promise to resolve the issue and improve your services.
Tip 3: Personalize your delivery with special notes inside the package or gifts to make your customers feel special. For example, gift them a discount voucher to order next time from your restaurant. It is an easy way to get repeat customers.
An online food ordering system is the best way to attract new customers by providing them better services than competitors in your area. This is because when customers use this system, they will always order your products without any hesitation due to its convenience and reliable service delivery system.
The online food ordering system is ready to launch with all the functionalities required to take your restaurant business online. With Foodiv, you can set up your restaurant’s online food ordering system today and start taking orders.
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