Whether you’re running a restaurant, cloud kitchen, a home bakery, or food delivery business, it will help if you take Instagram seriously. Instagram allows you to have a brand awareness for what you’re selling. It allows you to communicate and engage with your customers and turn them into loyal fans. Moreover, Instagram also allows you to take orders if and when you run it properly.
Instagram is where all your customers hang out and decide what to eat. They’re browsing, checking out what their friends are doing, and just looking for things to shop for. Your restaurant’s Instagram account is just as important as your website. Many viewers consider Instagram to be more honest, where users can check reviews from real customers, food images, menus, restaurant interior designs, etc. If you have a strong Instagram presence, you can often have new guests visiting your restaurant and increase food orders through Instagram.
Instagram is a gold mine waiting for you to go and pick at. Every month that you do not do that, it becomes more and more difficult because more competition is coming in, so if you’re not already on it or if you’re not doing it properly, you have to take it seriously right now.
Instagram is still quite new and difficult for many people to use, especially if you don’t have experience running a business account. Don’t bother; here we are with this blog to help you guide on how to promote the food-ordering delivery business on Instagram.
Read the blog and learn how to leverage Instagram to market your Food Ordering Business.
Statistics
In 2024, approximately 70.1% of the US population, or about 239 million people, are active on social media platforms. Major platforms like Instagram, Facebook, and YouTube continue to dominate in popularity among users.
86% percent of millennials try a new restaurant after seeing food-related content online.
Instagram boasts 2 billion registered users worldwide and is the third most used social media platform after Facebook and YouTube.
Over a billion people use Instagram, so it’s a great place to showcase and market your restaurant. Five hundred million people actively use the Instagram app each day globally. So, you can easily target new customers online by posting pictures of your restaurant’s best dishes.
People use Instagram to discover new restaurants to visit or read reviews about the restaurants. Thus, Instagram marketing for restaurants is the best way for food business owners to grab their chance to be in front of potential users and boost their sales.
Higher Engagement Rates
Instagram has higher engagement rates compared to other social media platforms. So, more brands are posting on Instagram to increase their user base.
Moreover, brands can directly connect with their audience by responding to their comments and resolving queries. It is a great way to make a personal connection with customers.
Visual Appeal
Instagram is famous for the high-definition quality images people post on the platform. As per the studies, the human brain processes visual data 60,000 times faster. So, people will remember your brand if you post visuals on Instagram.
You can use a variety of posts like single images, carousel images, videos, and reels for your restaurant’s Instagram marketing.
Reach More Millennials
Instagram is one of the favorite platforms among millennials. They rely on social media platforms to discover new brands, read reviews, shop, etc. They trust the platform and the reviews people share about any brand on it. So, if you plan to target millennials or teens, Instagram is the best platform for your restaurant marketing. For restaurants especially, people like to see their food dishes, their images, posts related to the restaurants, and inside stories.
How To Optimize Your Instagram Profile
Instagram profile optimization for restaurants is the first step towards successful restaurant Instagram marketing. This begins with updating the profile with a clear and appealing profile photo, business bio, about us, and mention of the services you offer. If you have social media professionals to handle, ensure the following things are optimized for your Instagram profile.
Use Crystal Clear and High-Resolution Profile Picture
When users visit your page, the first thing they look at is your profile picture. It will add a feather to your branding cap and leave a good first impression on your users. Here are some suggestions for the profile picture;
Use high-quality images so users can easily recognize
You may consider using a logo (only if easily identifiable) or use the most popular (signature) dish’ image
The profile image should match with branding stuff on the other platforms and restaurant website
Simple and Easy to Remember Username
The username of your restaurant’s Instagram profile should be simple and relevant. This makes it easier for users to remember and identify your brand. Ideally, it should be your restaurant’s name. However, if that’s not available, choose a relevant one. It should connect your users with the services, type of cuisine, and quality food you offer. Profile username must be related to the restaurant. A user-friendly username enhances the searchability of your Instagram profile.
Write Short, Clear, and User-Focused Bio
Remember, your users are not there to read a novel about your restaurant; they are there to find and use your services. Don’t waste their time with a long, complex bio. Instead, write a user-focused bio, mentioning only the most important details, like the type of restaurant, location, opening hours, etc. You can also take inspiration from successful restaurants. Here are some ideas for creating a user-focused Instagram bio for restaurants.
Short and clear bio: we have mentioned that you do not need to stuff your profile bio with complex and lengthy content; instead, write a brief biography describing the restaurant’s cuisine, uniqueness, and core differentiators.
Use Keywords: keywords in your Instagram profile bio for the restaurants will make your profile searchable. You may consider using keyboards while writing a profile bio, such as location (best restaurant in Ohio), cuisine (Italian cuisine), type (vegan friendly), etc.
Highlight USP: Instead of writing a story, consider highlighting only your restaurant’s USP (Unique Selling Points). For example, you may consider mentioning the thing that sets your restaurant apart from others. It can be food prepared using locally sourced ingredients, has won awards for quality food, and is family-owned.
Add CTA: The CTA (Call to Action) button will help direct your customers to take action. Consider using “order now,” “book a table,” “explore menu,” and others as CTA in the bio.
Think Before Placing Restaurant Website Link
You need to link your restaurant web address in the website field, but you may be a little strategic. For example, you can use direct ordering or a menu page instead of connecting to the main home page. It will help you, the user, or Dinners get onto the page without facing any navigational complexity. Alternatively, you can consider setting up Linktree (multiple links can be added to your Instagram bio). You may also consider providing a Link in the Bio option, though it should be the post-wise. For example, when you post something useful to users, such as promotional codes, vouchers, unique dishes, or other promotional activities, you can let your users know to use the link in the bio.
Make It Business Profile
A business Instagram profile is crucial to reach a broad user base, achieve higher engagement, create appealing content, and more. No doubt, you have the option to keep your Instagram profile for restaurants as standard, and Instagram even gives you options for it; you can still take ideas from competitors to ensure your profile is aligned with the trend. Choosing a business profile over a standard restaurant will provide various other benefits, like added features to display your business address, a Contact Us button, detailed analytics, and more.
Types of Instagram Content
There are a number of ways you could advertise or promote your restaurant on Instagram, but they generally fall into four main categories: posts, stories, reels, and Instagram Live. Now, let’s delve a little deeper into these four types of Instagram content we recommend showing off your restaurant with.
Instagram Posts
It’s permanent Content that appears on your feed for regular visitors and followers. It is the first impression that your users and visitors get when they are on your page. You need to create ideas and a strategy for Content for posts. We have suggested some content ideas for Instagram posts.
Create posts using high-quality and lucrative food photos
Create post-sewing prep work or behind the scene photos of the kitchen and chefs
You may also create posts using testimonials given by customers to build trust and credibility
If you have something unique to offer or coming up, you may consider creating a post for better engagement
Instagram Stories
Instagram stories are temporary (24-hour), short-lived video or image posts that usually appear at the top of your follower’s feeds. It will help your users engage with your content. However, you need to ensure you give timely updates so your customers and diners or users interact and engage with your posts. It can be creating stories with questions and others. we have suggested some of the best content ideas for Instagram stories;
Create stories for daily specials and limited-time offers
Create polls and Q&A stories using stickers and interact with customers effectively
Use customer or user-generated content (UGC), such as customer reviews, appreciation, and others
Instagram Reels
Reels are everywhere, and most social media platforms provide this feature. It remains a trend as users can effectively create certain and engaging videos for an affluent, broader audience. You can effectively attract them to your base and your website; however, you need to be creative enough to ensure your users take an interest in your reels. Here are some ideas for creating Instagram reels for the restaurant business;
You can create a recipe tutorial using a fast-paced format so users can better engage with your reels and understand their personality and creativity.
You may consider creating a day-in-a-life video, such as how your team works maintaining food hygiene.
You may also create reels suggesting how-to and other food hacks to your users.
Instagram Live
Instagram Live is a good feature for connecting with your loyal users. For example, you can broadcast live videos to improve timing engagement and interact directly with your users, which will help you improve your authenticity. But what will you broadcast live in videos? We have suggested some.
In live videos, you can broadcast cooking demos.
You may also host a QA session, allowing your experienced chefs to answer questions asked by an audience.
You may also do live testing for new menu items.
You may also broadcast if there is live music or some special events ongoing.
Tips to Promote Your Restaurant Business on Instagram
The growing social media population has added wings to social media marketing. It’s the most effective method to promote products and services. For restaurants, it can be bone marrow. But, it can be effective only if a perfect Instagram marketing strategy is used. You need to understand the marketing tips, how they are done, and what things you need to implement. We have suggested the top tips for promoting the restaurant business on Instagram. Let’s explore.
Optimize Your Profile
Did you know that an Instagram profile is the first thing you engage with when they visit your page? You need to keep your profile picture optimized with a clear logo or an image. Ensure your logo best represents your restaurants, or optimize your profile with high-quality food photos.
Share Posts Using High-Quality Photos
Quality images grab users’ attention. You may consider investing in good photography. That means you can hire a professional photographer and get visually appealing photographs of the most popular dishes prepared in your restaurants. If you are not hiring professional photographers, you can use your smartphone camera to photograph in natural lighting. You can create a feeling post and share it with your followers and users using those photographs.
Share Videos Showing Behind-the-Scenes
Showing behind the scenes the most influential and engaging steps for restaurant Instagram marketing. You can create videos or even share photos giving a sneak peek behind the scenes of food prep, staff maintaining hygiene, and even daily operations.
Ensure Proper Use of Hashtags
Hashtags help your customers find your posts and even let them rank in the Instagram feed. Try to add trendy hashtags related to restaurants, such as #Foodie, #FoodPorn, #ItalianFood, and more. Research hashtags before using proper and branded hashtags; you can set a tone and create a unique identity for your restaurants.
Engage with Followers
You may get plenty of user comments when you share any post, reels, or stories. There may be some users who may be sending you direct messages. You must respond to every comment and DM as it will. It will let your customers feel touched. You can also build more vital relationships with your customers. Even if you receive negative comments, consider responding to those comments with positive notes.
Host Events
Live music and social events are quite popular in restaurants. Arrange events with higher professionals or guitarists to entertain your visitors with live music and share those moments on Instagram. You may also share posts with contests in which you can increase your followers and tag friends. You can simply host a giveaway and let your users tag their friends so you can reach a wider audience. However, such contests are successful when you give some free offerings. For example, you may offer extra reward points or food toppings free and many more.
Create Engaging Reels
Reels are everywhere, on every platform. You should create reels twice a week and share them on the Instagram platform. Restaurant reels for Instagram can include quick recipe tutorials, chef highlights, and some exciting moments in your restaurant.
Check If SM Influencers Can be Any Help
Collaborating with influencers and celebrities nearby can help you emotionally attach to local users. You may also connect with food bloggers and take your restaurants to a broader audience. It will also help you improve and increase your followers and expand your reach to users beyond boundaries.
Utilize User-Generated Content (UGC)
Also, consider sharing and appreciating the post in which your restaurant is tagged. You may thank the users who have tagged your restaurant and stay thriving. It’s the best way to improve social proof and encourage your customers to share and do the same.
Use Customer’s Testimonials as Feature Posts
Gather some of the positive comments you receive from customers online or offline. Post that user-generated content on Instagram. Sharing positive reviews and customer quotes about your restaurants will help you build credibility and reassure your potential customers of your quality service.
Limited Time Offer Highlights
create creative posts highlighting limited-time offers and promoting particular dishes and seasonal menu items. Such a post will create urgency and entice users to place orders or book tables right from the pace.
Find, Follow & Get Followback
You can also find users or consider connecting with local users and getting a follow-up. You may have to follow your users first and request a follow-up.
Use the Right Emojis
learn to use emojis. They are useful. You can increase customer engagement by adding personality, visual appeal, and a sense of fun to your message. Emojis with the right personality and unique characters will help your customers connect with your posts and services.
Share Posts Showing Plating and Presentation
It’s good to let your customers know what you have best on your menu and how they are presented to diners. It will capture users’ attention and give them ideas on ordering food when they visit your restaurant. Create reels, videos, and stories showing the best food items and how they are split and presented to customers. Ensure better colors, textures, and lighting to get the best shot for your food item.
A well-planned strategy will surely support you in your aim to promote your restaurant business on Instagram. One needs to post frequently and at regular intervals so that the audience’s interest in your brand does not wane. That familiarity will help them remember your restaurant when deciding where to go. A powerful marketing approach on Instagram, like any other social network, involves not only posting items on time but also filling the feed with high-quality, eye-catching content that best represents your restaurant’s unique style and offerings. Engage with active users through comments and messaging, post more dynamic content with Instagram Stories and Reels, and collaborate with brand influencers for broader reach. With this strategic and merciless approach to consistency, Instagram has the full potential to become a real powerhouse in your restaurant’s digital marketing strategy by attracting new customers and fostering the loyalty of your existing customer base.
Frequently Asked Questions about Instagram marketing strategy
How do restaurants use Instagram for marketing?
Instagram is the perfect place to showcase and market your restaurant’s food and services. Here are a few tips to make the best of Instagram marketing:
Create Your restaurant profile on Instagram.
Use your brand’s unique hashtag and local hashtags.
Post about the meals you serve.
Post-high-definition visually appealing images of your food dishes.
Use your restaurant branding colors.
Create Story highlights.
Offer discounts & special offers.
How do restaurants grow Instagram followers?
When you have more followers on your Instagram, it is more likely that they will visit your restaurant and be your permanent customers. Here are a few tips to gain more followers on Instagram:
Be consistent in posting on Instagram
Interact with peers from the restaurant niche by liking and commenting on your posts.
Use catchy captions to grab attention.
Always add a Call to Action to your posts.
Use relevant hashtags.
Learn from other successful accounts
Is Instagram good for the food business?
Instagram offers the highest engagement rate compared to other platforms. Instagram is a visual platform where people upload pictures and videos from their routine lives. Restaurants can use this visual power to market their products. In addition:
90% of Instagram users are millennials under 35 who love to dine out the most of all other generations.
Instagram is the most affordable way to market your products and services.
Can Instagram ads increase sales?
Instagram has a billion monthly users and 72% of users buy a product they see on Instagram. Instagram ads are an effective way to boost sales for your restaurant for the following reasons:
Restaurant owners can turn their posts or videos into an ad to boost its visibility.
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