Summary: Before the Covid-19 virus struck, people used to go outside, experience restaurants, and enjoy the ambiance. But, post the coronavirus era, having food from restaurants has brought a pleasant change in the busy lifestyle. Ordering food online is now the quickest reliant way of sourcing lip-smacking dishes from preferred restaurants and other food outlets!
Introduction:
Post-pandemic, people have understood the gleaming importance of eating healthy, living a sustainable life, and taking care of their immunity. Prior, going to restaurants was ‘normal’. People would go out to enjoy the good food, the ambiance, and experience the restaurant! However, things changed, and down the line, going out to eat in restaurants and cafes has become a mere ‘get away from the monotonous routine. People are now more inclined towards an online food ordering system.
But, what changed? How did restaurants encourage their customers to stay at their homes and order food right to their doorstep? Well, amidst every marketing tactic and the struggle to deliver food safely from restaurants to users miles away, efforts were made to make customers realize the importance of the online food ordering system.
Did you know DoorDash is trend setter when it comes to online meal delivery?
According to Statista, DoorDash covers 59% of the market. So, have thought about what strategies to use to motivate customers to order online?
The most common strategy they all have is, “they allow customers easy to order food online, place an order from anywhere and provide fast delivery —comfort, convenience, and speed.
So, do your online food strategies include all these? Revise it if not.
Why Is Online Food Ordering an Indispensable Part of Customers’ Lives?
Hats off to the marketers and restaurant owners who made efforts and motivated a terrifically humongous amount of customers to try out online ordering. Now, the time is such that people have become habituated to the same!
Safety is paramount – Reassure restaurant safety measures
According to Think with Google, the search interest for “is food delivery safe” during COVID-19 has recorded a 650% rise from March 1 to March 24, 2020, in the US.
Safety is paramount for people when it comes to where and what to eat. Ensuring your customers that you are taking all important steps to address the customers’ well-being will be trustworthy.
Image source: www.thinkwithgoogle.com
Note: Even though the data is old and may not be suitable in today’s pretext, we can guess what people search for when they order food online.
You can utilize information channels and share updates on new implementations. Let customers know what safety measures you have taken, such as stringent cleaning procedures, a dedicated team to take care of food safety, staff safety (by showing increased frequency of hand-washing), safety equipment, no-touch points, contactless services, and payment.
Top Benefits of Food Ordering Online
Having a storefront restaurant is not enough to convince your customers to order online and get fresh food delivered at home. Instead, you need to provide some added reason why ordering food online can help them, from saving money and time to maintaining social distance and staying safe. The advantages of the online food ordering system this platform proffers to customers are:
Seamless process
This 24/7 digital platform gives customers the freedom to place orders at their favorite food joint or restaurant and get the meal delivered to their front doors! This virtual platform has impeccably saved customers’ time and money that they’d otherwise spend on picking up the meal. Apart from being seamless, the process of the food ordering system for your restaurant is hassle-free.
Minimal contact via online ordering
Another benefit that customers realized is – the minimal contact with which their food is delivered. The digital system has eliminated the threat of contracting Covid-19 to an extent by maintaining minimal contact policies and social distancing.
Enticing promotions are always fun!
Many restaurants and food joints want their customers to always be happy in order to boost their sales and profits. Thus, with an online food ordering system, the users can enjoy unlimited dining options and extra discounts on their favorite meals.
A simple tweet about your online food ordering can make your day right? Just like ZomatoUS had!
Now, the question is how will you motivate your customers to use your brand new online ordering system? Let’s get some answers!
Want to be like GrubHub or Zomato?
How You Need to Motivate Your Users to Order Food Online
Earlier we talked about how online food ordering helps customers, now we shall discuss how you can help them or we can say motivate them to order food online. There are plenty of things which you can do, though making a ‘to-do list’ will help you maintain consistency. Here are the top 5 things you can do to motivate your customers to order food online.
Online advertisements and newsletters
Appealing online is the best way to make your customers order food online! To put the right foot forth, restaurant owners have to post quality content consistently. Tailored ads and placing digital banners on third-party apps or websites is something the restaurant owners can do or simply hire professionals who know how to do it properly. Note here: the restaurant owners might have to pay a small fee to place these banners or ads promoted on other domains and social media channels like YouTube.
Newsletters are also a promising advertising resource. Sending out a regular newsletter that is visually and contextually engaging has a higher chance to build an audience for you. Newsletters can help your restaurant with:
Building a community.
Spreading brand awareness.
Speak volumes about your objectives.
And, bring noteworthy improvements to your business in the long run.
Go the extra mile with genuine promotions
Promotions are basically to attract more customers so that they can avail them, and finally discover how awesome your online food ordering system is. These promotions are meant to escalate the competition in the market!
In short, the more your restaurant can compromise on the menu prices, delivery charges, and other special offers, the better it will be perceived by the customers. For example, every year on May 28, National Hamburger Day, your restaurant can offer 50 – 60% off on all the burgers on your menu! Get creative with promotions because customers usually sought after best deals on meals!
Remember these promotions are to bring people in and make more sales by selling online. So, don’t think about burning a hole in your pocket while providing these offers!
Winner Winner! Chicken Dinner?
Everyone likes to win, even if the competition is about winning an extra bucket of chicken wings! Hold contests or giveaways just to create some buzz and excitement in the audience. Once the customers are assured that they could win by completing a simple contest, they will definitely go the extra mile to order food online.
Even if you are holding a giveaway event, make sure that every customer has the time to fulfill all the conditions and run in the big event! Announce the winners on social media channels like Instagram, Facebook, your website, or even on Twitter if you want to!
Personalized automated chats make your online presence 100X
Through personalized automated chats, the fingers are directly pointing out towards ‘chatbots’. They may not seem important, but eventually, you will realize that chatbots are crucial for your operations!
Chatbots come in handy when your customers ask:
“Where is my order?”
“I want to know about the refund policy”
“Where is the ordering page?”
This augmented technology presents pre-prepared answers to customers’ most common queries. In short, your timeliness is improving without your notice! Also, this automatic chat option lets your staff dedicate their time to other important queries or orders!
Spot-on delivery services
A majority of the concerns about the food ordering system are related to the delivery. Flawless delivery services, order scheduling, and flexible delivery time are significant motivating factors for customers to order their food online.
Convenience plays a humongous role in attracting customers to order food through a restaurant’s digital platform. So, as a restaurant owner, it is your duty to aptly train the in-house delivery drivers.
Wrapping up:
Motivate your customers to use the food ordering system for your restaurant using the tips you just read. In the end, it’s just about how much satisfaction you can provide to your customers! Create your own brand name with the best online ordering system and enticing promotions.
Tell your customers and show them why your platform is better than others in the competition.
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