Quick Summary:Are you exploring ways to raise your dine-in customers to order using an online food ordering system? Then this article is for you. We have researched and identified the top five tips that help you get your dine-in customers to order online. Let’s explore.
It’s great to have a restaurant with a huge number of dine-in customers. But do all your dine-in customers order lunch or dinner using your online food ordering system? Maybe or maybe not…? If you have implemented a restaurant website, app, or food ordering system recently, then obviously, not all your customers are ordering food using digital platforms. In this case, you need to raise awareness and inform customers that you offer online food ordering and delivery services.
But, If you don’t raise awareness, they are not going to order food online, no matter how long you have been using the online food ordering system. So, now, you may come across the question:
What is the need for such awareness when you already have such a vast number of dine-in customers?
Well, online food ordering system comes with plenty of benefits. For example, getting your dine-in customers to order online can help improve efficiency, accuracy, and customer experience to increase sales, revenue, and reach. According to a study online, average customers spend 30% more when ordering online.
Besides, revenue from the online food delivery market is expected to exceed .91 trillion US dollars in 2023, while it is projected to reach 1.45 trillion in 2027.
All you need is to implement good practices and help customers understand how they can order food online and what benefits they get.
Convinced…? Yes!
That’s good! So, you might be wondering if there are any easy ways to raise awareness of your online food ordering among your existing customers.
The answer is “YES.”
There are many ways to motivate your customers to order food online, though you need to take a different approach when you want to attract random and existing (dine-in customers). We have done this for you. You need a few marketing materials, such as promo cards, signage, social media marketing, email marketing, and more, to get your customers to order online. Explore and implement the suggestion we have explained. Let’s do it one by one.
The popularity of online food ordering services has skyrocketed, with more than 300% growth. And it contributes 40% of total restaurant sales. Most importantly, 60% of dine-in customers want to order online, while 42% of them prefer to order directly from restaurants. Yours is no different. You may find plenty of dine-in customers who want to order online, but you only need to let them know how and where. So, grab these tips and get them online.
Table Tents and QR Codes
Picture This:Your restaurant is bustling with hungry diners. Amidst the delicious aroma and lively chatter, you notice a group of dinners sitting at the table, eagerly exploring your menu. But how will you ensure they know about your online food ordering system?
That’s where enters the humble table tent. It is one of the most significant marketing materials to promote your restaurant’s top-priority messages. Use it to inform your dine-in customers to utilize your online ordering system for pickup and delivery. Besides, placing table tents with QR codes will seamlessly guide your dine-in customers from reading messages and exploring the menu to taking action. With quick scan can help them place orders and indirectly know how convenient your food ordering can be.
Promotion Using Digital Materials
You can use online campaigns, such as digital marketing, including social media marketing and email campaigns, to promote your online food delivery services. For example, if you have a huge number of dine-in customers, collect their contact information and send them personalized messages. Inform them about your food ordering system. Be sure to highlight the benefit, such as faster delivery, convenience, and comfort.
Utilize Promo Cards
While your customers finish up their meals and settle their checks, you can do something to send them a little extra. Think about promo cards tucked into their check presenter or take-out bags. They are the best physical reminder of the convenience of online ordering. You can arrange something to hand over the bag to customers personally and even inform them how convenient it would be when they use your online ordering system for pickup and delivery.
Offer Exclusive Deals to Attract Customers for Food Delivery
Everybody loves to save bucks on shopping for food, clothes, or anything. To provide exclusive deals to customers who order online. When we say deals, it’s not just about giving discounts; it can be anything like offering free desserts, rewards, coupons, and more. Now, you must let your customers know about the deals they’d get when ordering online. Table tents exhibiting offers will help you grab the attention of your dinners. Besides, you can promote this using your restaurant’s websites and social media channels.
For example, we assume most customers follow you and your restaurant across social media channels. So you can run a campaign for them, offering discounts and deals when they order online. This will definitely attract customers to order food online and get it delivered.
Sign Impacts, Impresses Customers
One of the best ways to inject one thought into one mind is to keep the thing repeatedly in front of the people. That sign impacts. You can implement this hypodermic needle theory for your customers as well. For example, place a sign for the online ordering system in multiple locations throughout your restaurant.
Now, take a stroll through your restaurant and view it from your customer’s perspective to ensure it gives maximum impact.
Where Does Foodiv Come in Between
Foodiv helps you implement high quality, comprehensive, and integrated online food ordering system in your restaurant. Our SaaS-based food ordering system is equipped with all modern features and functionalities to help you dine-in as well as online customers navigate through the menu, order, and more seamlessly. Besides, we also help you explore the potential of your business with consultancy and bring you the latest news, information, suggestion, guidance, and support through research articles. Contact us today if you want to implement the system or want to understand how to bring dine-in customers online.
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