Importance of Building a Website for Your Restaurant Business
Running a restaurant without limiting your business within boundaries and sharing up to 40% of profits with third-party platforms. Think if this is a wise decision or if you should create your own website and allow users to place orders directly from your website.
Quick Summary: Are you running your restaurant offline or satisfied with on-premise consumers only? Or are you using a third-party vendor website for your restaurant to deliver food online? Trust us, you are in need of a website right now. If you are unsure if it’s really needed, this article will help you understand. We have explored the top reasons you should have your restaurant websites.
Around 70% of users like to order food from restaurant websites instead of using third-party platforms. Still, around 30% of restaurants don’t have their websites. So, if you are starting a restaurant and exploring potential in the restaurant business, then keep a website for your restaurant in mind. We have explored all the benefits of having a website.
Foodiv is the leading Online Restaurant Ordering System provider, allowing you to create and build an effective website with all personalized features. Foodiv gives you easy-to-use tools and functionalities to help you build a website with no expertise needed. Register your restaurant and Get started.
In this article, we have covered all the importance of stating why your restaurant, irrespective of type and size, needs a website. Let’s explore one by one.
A restaurant website helps you create a brand image; if you are already established, it will help you strengthen your brand. A website or restaurant application lets your customers interact with your website, lets them understand what you offer, and explores your business logo, menu, and others. The more they interact with your website, the higher the brand value it creates.
Provides Convenience for Customers
According to some research, 84% of diners explore restaurant websites online before making a decision about a new restaurant. If you have a website, it will provide convenience to your customers in many ways. For example, a fully integrated website with your online ordering system will allow restaurants to book tables without having to make calls. It will help them save time.
Promotes Services and Offerings
A website is a great tool to help your customers explore services and offerings. With a website, you deliver a better experience to your customers by providing them with a clear view of your services, offers, and more.
Help Customers Find You
When you have a website and have registered with Google My Business, it will help your customers find it easily. When they search for restaurants in the region, they can find the restaurant listed on Google My Business, which also appears in search results. Depending on the type of food they are looking for, they can order food online or visit your storefront for lunch or dine-in.
Allow Customers Explore Digital Menu
A website helps you create digital menus and make them available for your customers. As discussed earlier, 84% of customers search for menus online before deciding on the restaurant. It will help your customers choose their preferred food, order by exploring the menu, and visit your restaurants.
Boosts Internet Search Rankings
A website is an efficient marketing tool. You can create an effective marketing strategy to improve visibility. You can boost your internet search ranking with regular updates, effective restaurant SEO, and social media promotion. When your restaurant ranks in search engines, it will increase sales, promote services online, attract more new customers, and boost branding.
Cost-Effective Marketing Tool
A website is the best medium to market your services, promote new things, educate customers, and let them know about your restaurant, menu, offers, and more without paying even a single penny to an advertising agency. You can create effective social media marketing strategies with a website to drive traffic, make new customers, boost sales, and increase revenue. A website is the best medium for colossal marketing for your restaurant.
Boost Trust
A website increases trust in the restaurant as 70% of customers like to order food directly from the restaurant’s website. This explains various stories. First, 48% of customers believe ordering directly from the restaurant website is cheaper. Convenience is the second factor that customers use to order directly from the restaurant websites. Apart from these, faster delivery, fewer delivery fees, quality assurance, and saving upcharges are the crucial factors. But, when you can take it comprehensively, trust is the crucial factor a website helps you gain.
Allow Online Ordering & Delivery
A website is the best tool, allowing customers to explore food directly from your website and order takeout and delivery. If your website is integrated with an online food ordering system, it can help your customers directly order food from your website.
Provide Comprehensive Restaurant Information
Picture this: a customer visits your website, explores the menu, and if they find it lucrative, they place an order online. What played a role here? Your website. Similarly, a website can help your customers find information, whether it is about food, location, opening times, special offers, etc. Apart from this, a website can also allow your customers to check reviews, food ratings, product descriptions, and more.
Things You Should Have On Your Restaurant Website
You may have created a website or may be exploring how to create a restaurant website, but have you thought about what you want to put on it? As you build your restaurant, consider the following things to have on your website.
Online bookings
Your website must have online booking options like table reservations, slot booking, and more. This feature on your website will help you attract customers and encourage them to make their dining decisions quickly. Customers rely more on reviews about the food. Your website will give you a clear view of your restaurant and help them book or reserve a table or slot directly from your website.
Online ordering
You must have an online booking feature on your website. If you have integrated with an online restaurant ordering system, you will have this feature on your website. An online ordering feature with a clear menu will help customers make faster buying decisions.
Digital menu
Your website for restaurants must have a menu option so your customers can explore the menu, check ingredients, take photos, and make orders. Create a digital menu online with all the information your customers want to know about.
Contact information
Contact information helps customers connect with you easily. Sometimes, they need to know about offers, food, and other information. If you have contact4 information, they can easily connect with you.
Social media
Make sure you have social media integrated into your website so you can increase your fan following and create branding.
Gift card purchasing
Many customers want to buy gift cards and share them with friends on special occasions, like Christmas and others. Valentine’s Day is approaching; they will look for gift cards for their dear ones. If you offer this feature, it will drive traffic and sales.
About Us (Your Story)
Let customers know about you. You can create a special about us section citing your story, mission, and vision. It helps customers understand your core values.
Location and opening times (Map Integration)
Map integration is crucial as customers who want to visit your restaurant can easily find the location. Besides location, consider specifying opening times.
Build Your Restaurant Website with Foodiv
Foodiv is a top-rated SaaS-based platform allowing you to easily build a restaurant website. With online food ordering and delivery systems, the platform is an effective website builder, offering easy-to-use features and creating a website in a few minutes. You can create a website of your own by registering your restaurant, or you can connect with us to help you create one.
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